Derrick only cared about whether (and how) the DVD player worked. He was concerned with
a. the amount of stimulation of the neural networks that occurs before purchase.
b. the fun or excitement he has with a product or service.
c. how a product or service makes him feel.
d. the utilitarian dimension.
e. the function of the neural networks that occurs before problem recognition.
Question 2
Susan is a salesperson who has trouble earning the trust of her customers because she rarely knows what aspects of her offer may or may not be negotiated. Susan should seek work on developing her ________ knowledge base.
a. Technology
b. Promotion and Price
c. Product
d. Service
e. All of these choices are bases a salesperson may use to help build trust.
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