Author Question: Which of the following is the most complete description of permissible measures of central tendency ... (Read 28 times)

bucstennis@aim.com · **on:** Jun 28, 2018

Which of the following is the most complete description of permissible measures of central tendency for an interval
scale?
a. Arithmetic mean, median, mode
b. Geometric mean, mode, median
c. Median, mode
d. Arithmetic mean, geometric mean
e. Mode, arithmetic mean

Question 2

For many years, consumers believed that Listerine prevents colds and that STP oil treatment improves engine performance because these claims could not be disconfirmed by usage. This is an example of consumers supporting hypotheses derived from advertising because
a. the memory for attributes is high.
b. the memory for brand evaluations is high.
c. there is a lack of postpurchase dissonance.
d. the motivation to process information is high.
e. the consumption experience is ambiguous.