Which of the following statements about nominal data is TRUE?
a. Possible operations with nominal scales are few, but due to the fact that the properties of greater than orless than apply, the addition of numbers is permissible.
b. The median is an appropriate measure of central tendency with nominal data.
c. A nominal scale is associated with the concept of identification and categorization.
d. Computing the mean is an acceptable statistical operation when one is dealing with nominal data.
e. All of the above are all false.
Question 2
After Ned bought an IBM desktop computer, he felt uneasy and sought out information from magazines and friends that was favorable to IBM and unfavorable to Compaq or Apple. Ned was probably trying to
a. increase brand awareness for IBM.
b. reduce dissonance.
c. decrease brand awareness for the other brands.
d. increase brand knowledge for that product category.
e. increase his involvement in processing information about other brands.
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