Author Question: Kimberly bought a digital camera at what she thought had the best price and features, but felt ... (Read 42 times)

Alygatorr01285 · **on:** Jun 28, 2018

Kimberly bought a digital camera at what she thought had the best price and features, but felt uncertain about her choice. This is likely an example of
a. impulsiveness.
b. response derogation.
c. post-decision dissonance.
d. response uncertainty.
e. decision disposition.

Question 2

Once business marketing strategy is formulated, the manager must evaluate the response of target market segments to minimize any discrepancy between planned and actual results.

Indicate whether the statement is true or false