Author Question: A marketing test is a comprehensive, periodic, and systematic evaluation of marketing operations ... (Read 200 times)

sammy · **on:** Jun 28, 2018

A marketing test is a comprehensive, periodic, and systematic evaluation of marketing operations that specifically analyzes the market environment and the firm's internal marketing activities.

Indicate whether the statement is true or false

Question 2

Which of the following statements about nominal scales is TRUE?
a. The numbers identify the objects.
b. The numbers order the objects.
c. The median can be used as the measure of average.
d. The mean can be used as the measure of average.
e. Both a and c.