Author Question: One study found it took 12 positive experiences to overcome one negative experience. Indicate ... (Read 46 times)

notis · **on:** Jun 28, 2018

One study found it took 12 positive experiences to overcome one negative experience.

Indicate whether the statement is true or false

Question 2

A study of European consumers found that it takes 12 positive experiences to overcome five negative ones, and that the cost of attracting a new customer is five times the cost of keeping an existing one.

Indicate whether the statement is true or false