Author Question: The survey type that makes sense for any business that caters to a unique clientele or that wants to ... (Read 26 times)

sdfghj · **on:** Jun 28, 2018

The survey type that makes sense for any business that caters to a unique clientele or that wants to measure service
quality or satisfaction while the experience is fresh in the consumer's mind is a(n)
a. mall intercept.
b. telephone survey.
c. inbound survey.
d. email survey.
e. personal interview.

Question 2

Price-related tactics are more likely to be employed when there are
a. big differences in quality between brands and a weak price-quality relationship.
b. strongly established brand images.
c. few perceived differences among brands.
d. a few brands with strong brand loyalty established among consumers.
e. many habitual buyers in the market.