Author Question: Jane Doe wants to administer a short survey on student driving habits to a representative sample of ... (Read 116 times)

big1devin · **on:** Jun 28, 2018

Jane Doe wants to administer a short survey on student driving habits to a representative sample of students at the
local university. She secured a list of students from the student directory. She assigned each student a unique
number and then used a random number table to select her sample. The student directory from which Jane selected
her sample of students to contact is referred to as
a. sampling frame.
b. sampling control.
c. sampling error.
d. sampling directory.
e. None of the above.

Question 2

All of the following are techniques commonly used to change the purchasing habits of habitual buyers of other brands except
a. free samples and coupons.
b. introduction of a new and unique benefit.
c. reinforcement of repeat purchasing behavior.
d. an end-of-aisle display.
e. electronic bulletin boards.