Author Question: ____ can be characterized by little or no processing. a. Performance processing b. Attribute-based ... (Read 85 times)

Lobcity

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____ can be characterized by little or no processing.
 a. Performance processing
  b. Attribute-based decisions
  c. Habit
  d. Emotional processing
  e. Noncompensatory decisions

Question 2

The five primary areas for evaluating advertising are markets, motives, messages, media, and results.
 
 Indicate whether the statement is true or false



Chelseyj.hasty

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Answer to Question 1

C

Answer to Question 2

true



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