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Author Question: ____ can be characterized by little or no processing. a. Performance processing b. Attribute-based ... (Read 75 times)

Lobcity

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on: Jun 28, 2018
____ can be characterized by little or no processing.
 a. Performance processing
  b. Attribute-based decisions
  c. Habit
  d. Emotional processing
  e. Noncompensatory decisions

Question 2

The five primary areas for evaluating advertising are markets, motives, messages, media, and results.
 
 Indicate whether the statement is true or false


Chelseyj.hasty

  • Sr. Member
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  • Posts: 319
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

true


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