Operant conditioning views behavior as being influenced by a. a ...

[CORALGRILL2014]

Operant conditioning views behavior as being influenced by
 a. a conditioned stimulus being attached to an unconditioned stimulus.
  b. an unconditioned stimulus being attached to a conditioned stimulus.
  c. cognitive dissonance.
  d. previous actions and the reinforcement from these actions.
  e. cognitive reasoning built up from previous decisions.

Question 2

Concerning interactive marketing communications:
 a. the costs are far less than direct mail marketing.
 b. campaigns can be changed much more quickly than direct mail and telemarketing strategies.
 c. business marketers should use direct mail and media advertising to drive potential customers to their Web site.
 d. all of the above.
 e. (a) and (c) only.

[mfedorka]

Answer to Question 1

D

Answer to Question 2

d