Author Question: In hypercompetitive environments, successful companies pursue strategies that create temporary ... (Read 61 times)

silviawilliams41 · **on:** Jun 28, 2018

In hypercompetitive environments, successful companies pursue strategies that create temporary advantages and destroy the advantages of competitors by constantly disrupting the market's equilibrium.

Indicate whether the statement is true or false

Question 2

Which of the following is FALSE?
a. Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm orpurchased externally.
b. In recent years, one of the keys to using a mail questionnaire is the ability to direct the questionnaire to aspecific individual, not just a position (e.g., Vice President of Marketing).
c. The quality of the mailing list determines the sampling control in a mail study.
d. Mail questionnaires typically provide more sample control than telephone or personal interviews.
e. All of the above are true.