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Author Question: Which of the following affords the researcher the most sample control with respect to getting ... (Read 238 times)

123654777

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Which of the following affords the researcher the most sample control with respect to getting cooperation from the
  respondent?
 a. Phone interviews
  b. Personal interviews
  c. Mail questionnaires
  d. Questionnaires published in newspapers
  e. Warranty information cards

Question 2

Zone of acceptance refers to consumers'
 a. choices of the first acceptable alternative.
  b. acceptable range of prices for any purchase situation.
  c. rate of complex feelings of satisfaction.
  d. rate at which consumers are satisfied with purchases.
  e. likelihood consumers are satisfied when making a low-effort decision.



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choc0chan

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Answer to Question 1

b

Answer to Question 2

B





 

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