___________________ _ observation is used for studies in which flexibility is allowed in terms of what is noted
and recorded.
Fill in the blank(s) with correct word
Question 2
When consumers make a judgment about a soft drink such as Coca-Cola or Pepsi Cola, they will likely
a. utilize high-elaboration processing.
b. employ rules of thumb.
c. utilize high levels of cognitive processing.
d. utilize high levels of affective processing.
e. examine choices by attribute.