Author Question: Which of the following statements about mechanical recording devices is FALSE? a. The people meter ... (Read 89 times)

Zoey63294 · **on:** Jun 28, 2018

Which of the following statements about mechanical recording devices is FALSE?
a. The people meter provides the researcher information about which television shows have been watched on aparticular television.
b. The galvanometer is used to assess the emotional arousal induced by exposure to specific advertising copy.
c. Response latency measures the amount of time a respondent deliberates before answering a question.
d. Voice-pitch analysis examines changes in the relative vibration frequency of the human voice thataccompanies emotional arousal.
e. Optical scanners measure the subject's eye movement over a stimulus.

Question 2

Consumers often base decisions on how they think they will feel in the future. This is called
a. prospect theory.
b. appraisal theory.
c. affective forecasting.
d. cognitive forecasting.
e. emotional predilection.