Author Question: With the additive difference model, a. judgments are made on the basis of schema-consistent ... (Read 137 times)

beccaep · **on:** Jun 28, 2018

With the additive difference model,
a. judgments are made on the basis of schema-consistent information.
b. consumers choose the brand with the greatest number of positive features.
c. brands are compared by attribute, two at a time.
d. negative information leads to the immediate rejection of the brand or service from the consideration set.
e. consumers evaluate one brand at a time.

Question 2

The direct sales approach is feasible when:
a. customers are large and well defined.
b. customers insist on direct sales.
c. sales involve extensive negotiations with upper management.
d. selling has to be controlled to ensure that the total product package is properly implemented and to guarantee a quick response to market conditions.
e. all of the above.