Unstructured observation is used:
a. For studies in which hypotheses are to be tested.
b. For studies in which flexibility is allowed in terms of what is noted and recorded.
c. For studies in which the categories that will be used to analyze the situation have been specified beforehand.
d. Only for disguised studies.
e. Only for undisguised studies.
Question 2
A ____ is best when the customer wishes to choose the brand with the greatest number of positive features.
a. brand awareness state
b. lexicognitive strategy
c. subjunctive model
d. conjunctive model
e. compensatory strategy
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