In one study, consumers were asked to make judgments about ground ...

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In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 75 percent lean and another group was told that it was 25 percent fat. Even though these two statements contain identical information, the lean group produced significantly more positive ratings than the fat group. This process is called
 a. perceptual mapping.
  b. retrieval processing bias.
  c. quality processing bias.
  d. framing.
  e. identical differentiation.

Question 2

New service projects that fail:
 a. are peripheral to the firm's core offerings.
 b. enter a market with limited market potential or one that is populated with well-entrenched competitors.
 c. tend to capitalize on the firm's reputation but suffer because of inappropriate pricing.
 d. all of the above.
 e. (a) and (b) only.

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Answer to Question 1

D

Answer to Question 2

e

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