A common use of demographic and socioeconomic data in marketing ...

[LaDunn]

A common use of demographic and socioeconomic data in marketing is
 a. delineating market segments.
  b. investigating intentions to purchase.
  c. relating attitudes to opinions.
  d. discovering motivations.
  e. determining brand awareness.

Question 2

Factors that directly affect the ability to process information might include all of the following except
 a. objective knowledge.
  b. subjective knowledge.
  c. cognitive abilities.
  d. demographics.
  e. perceived risk.

[frogdreck123456]

Answer to Question 1

a

Answer to Question 2

E

[LaDunn]

YES! Correct, THANKS for helping me on my review

[jojobee318]

Thanks for the timely response, appreciate it