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Author Question: All are benefits of strategic alliance except: a. access to markets or technology. b. economies of ... (Read 55 times)

piesebel

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on: Jun 28, 2018
All are benefits of strategic alliance except:
 a. access to markets or technology.
 b. economies of scale in manufacturing and marketing.
 c. sharing risk among partners.
 d. all of the above.
 e. (a) and (c) only.

Question 2

A test market in which the company sells the product through normal distribution channels is called a(n)
  ___________________ _.
 Fill in the blank(s) with correct word


durant1234

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

standard test market


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