Author Question: Timberland stresses the attribute sturdiness in all its global advertising, thereby having the same ... (Read 28 times)

cookcarl · **on:** Jun 28, 2018

Timberland stresses the attribute sturdiness in all its global advertising, thereby having the same image in every country. Timberland is trying to make this attribute
a. an affective cue.
b. a goal-related cue.
c. a new ideal state.
d. a salient attribute.
e. a support argument.

Question 2

The two performance levels companies emphasize in developing a financial strategy are productivity strategy and revenue-growth strategy.

Indicate whether the statement is true or false