Some consumers fly rather than taking the train, even when train ...

[Haya94]

Some consumers fly rather than taking the train, even when train travel is faster and cheaper, simply because they do not consider train travel. This is an example of
 a. a choice not included in the consideration set.
  b. restriction of memory by the actual state of the consumer.
  c. restriction of memory by the ideal state of the consumer.
  d. brand extensions that a consumer would consider purchasing.
  e. choices that are limited by the extent of favorable information available.

Question 2

The business marketing planning process is typically not linked to planning in other functional areas.
 
 Indicate whether the statement is true or false

[momolu]

Answer to Question 1

A

Answer to Question 2

false

[Haya94]

Correct answers!

[momolu]

Great! Please up vote