Author Question: The subset of brands evaluated when making a choice is known as a. the evaluated group. b. an ... (Read 150 times)

OSWALD · **on:** Jun 28, 2018

The subset of brands evaluated when making a choice is known as
a. the evaluated group.
b. an online judgment group.
c. the inert set.
d. a consideration set.
e. the favored subgroup.

Question 2

The three elements of core strategy are:
a. business scope, product scope, and basis for differentiation.
b. business mission, product scope, and basis for differentiation.
c. market differentiation, product scope, and market scope.
d. basis for differentiation, product scope, and market scope.
e. none of the above.