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Author Question: The quantitative technique that uses historical data ordered chronologically to project a trend and ... (Read 23 times)

luvbio

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on: Jun 28, 2018
The quantitative technique that uses historical data ordered chronologically to project a trend and the growth rate of sales is called regression.
 
 Indicate whether the statement is true or false

Question 2

What type of research design should be used to obtain conclusive answers to questions such as why sales increase
  or decrease if we increase or decrease advertising, why one ad garners greater attention and recall than another,
  why 0.50 coupons make people buy the national brand versus the store brand?
 a. Exploratory
  b. Causal
  c. Descriptive
  d. Case Analysis
  e. All of the above.


livaneabi

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

b


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