The standard test market plays a vital role when a. a firm wishes ...

[futuristic]

The standard test market plays a vital role when
 a. a firm wishes to test its ability to actually sell to the trade and get distribution for the product.
  b. the capital investment is large.
  c. the firm is entering a new territory.
  d. Both A and B.
  e. A, B, and C.

Question 2

Every season fashion designers introduce new in colors. One autumn green may be an in color, while the next autumn purple may be popular. The fashion industry stimulates consumer problem recognition by
 a. creating a new ideal state.
  b. creating dissatisfaction with consumers' actual state.
  c. creating new evaluations.
  d. creating new beliefs.
  e. repositioning clothing brands.

[Carliemb17]

Answer to Question 1

e

Answer to Question 2

A

[futuristic]

Thank you

[Carliemb17]

Happy to help you