Author Question: Typical examples of control problems associated with test marketing are a. lack of cooperation of ... (Read 95 times)

littleanan · **on:** Jun 28, 2018

Typical examples of control problems associated with test marketing are
a. lack of cooperation of retailers.
b. over-attention to in-store conditions, such as always-stocked shelves.
c. attempts by competitors to sabotage test market results.
d. Both A and C.
e. A, B, and C.

Question 2

Problem recognition occurs in
a. acquisition only.
b. disposition only.
c. acquisition and consumption.
d. acquisition and disposition.
e. acquisition, consumption, and disposition.