A successful implementation of a segmentation strategy requires attention to:
a. how should the sales force be organized.
b. what adaptations will be needed to serve selected international market segments.
c. which media outlets can be used to target advertising at a new segment.
d. all of the above.
e. (b) and (c) only.
Question 2
Which of the following is FALSE?
a. A laboratory experiment is conducted under artificial conditions while manipulating some marketing variablesand controlling others.
b. A field experiment is conducted in a natural or realistic setting in which one or more independent variables aremanipulated by the experimenter under as carefully controlled conditions as the situation will permit.
c. Laboratory experiments are distinguished from field experiments primarily in terms of the degree of controlover the variables, e.g. price, being manipulated.
d. The specially designed conditions of a laboratory experiment provide more control than a field experiment.
e. None of these statements are false; they are all true.
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