Buying firms prefer a more transactional relationship when ...

[soccerdreamer_17]

Buying firms prefer a more transactional relationship when alternatives are few, the market is dynamic, and the complexity of the purchase is high.
 
 Indicate whether the statement is true or false

Question 2

What type of research should a manager use when she needs precise answers about the effects of various proposed
  marketing actions on important outcomes?
 a. Exploratory
  b. Causal
  c. Surveys
  d. Descriptive
  e. Both A and D

[mcarey591]

Answer to Question 1

false

Answer to Question 2

b