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Author Question: Buying firms prefer a more transactional relationship when alternatives are few, the market is ... (Read 24 times)

soccerdreamer_17

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on: Jun 28, 2018
Buying firms prefer a more transactional relationship when alternatives are few, the market is dynamic, and the complexity of the purchase is high.
 
 Indicate whether the statement is true or false

Question 2

What type of research should a manager use when she needs precise answers about the effects of various proposed
  marketing actions on important outcomes?
 a. Exploratory
  b. Causal
  c. Surveys
  d. Descriptive
  e. Both A and D


mcarey591

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

b


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