Author Question: A causal research design is typically concerned with a. the frequency with which something occurs. ... (Read 39 times)

Diane · **on:** Jun 28, 2018

A causal research design is typically concerned with
a. the frequency with which something occurs.
b. the discovery of ideas and insights.
c. how two variables vary together.
d. the determination of cause-and-effect relationships.
e. establishing priorities when studying competing explanations of phenomenon.

Question 2

The goal of transformational advertising is to
a. persuade consumers using a number of arguments.
b. persuade consumers using forceful arguments.
c. reposition brand extensions so that consumers will process them through central route processing.
d. associate the product usage experience with unique psychological characteristics.
e. increase positive affect.