Author Question: Organizational buyers consider which of the following as switching costs? a. Risk of exposure. b. ... (Read 127 times)

azncindy619 · **on:** Jun 28, 2018

Organizational buyers consider which of the following as switching costs?
a. Risk of exposure.
b. Investments in lasting assets.
c. Investments in changing inventory handling.
d. All of the above.
e. (a) and (b) only.

Question 2

Which of the following is capable of providing more convincing evidence of causal relationships?
a. An exploratory design
b. An experiment
c. Turnover analysis
d. Cross-sectional analysis
e. A descriptive design