Author Question: Which of the following is an example of how standardized marketing information can be used? a. ... (Read 137 times)

Bernana · **on:** Jun 28, 2018

Which of the following is an example of how standardized marketing information can be used?
a. Profiling customers
b. Measuring product sales and market share
c. Measuring advertising exposure and effectiveness
d. All of the above are correct
e. B and C are correct.

Question 2

Consumers are using ____ when they form beliefs based on the number of supporting and counterarguments.
a. the frequency heuristic
b. Rob's repetition rule of thumb
c. the mere exposure effect
d. Weber's law
e. the recirculation heuristic