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Author Question: Which of the following is an example of how standardized marketing information can be used? a. ... (Read 77 times)

Bernana

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on: Jun 28, 2018
Which of the following is an example of how standardized marketing information can be used?
 a. Profiling customers
  b. Measuring product sales and market share
  c. Measuring advertising exposure and effectiveness
  d. All of the above are correct
  e. B and C are correct.

Question 2

Consumers are using ____ when they form beliefs based on the number of supporting and counterarguments.
 a. the frequency heuristic
  b. Rob's repetition rule of thumb
  c. the mere exposure effect
  d. Weber's law
  e. the recirculation heuristic


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ju

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


Bernana

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Reply 2 on: Jun 28, 2018
Excellent

tkempin

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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