Author Question: Data in one context that is linked to data in another context, and another and another, such as ... (Read 123 times)

abc · **on:** Jun 28, 2018

Data in one context that is linked to data in another context, and another and another, such as Apple does to get a
360-degree view of customer purchasing is an example of _____________-____________ data.
Fill in the blank(s) with correct word

Question 2

When a consumer has limited MAO to process marketing communications, he/she will still form attitudes through the
a. central route to persuasion.
b. peripheral route to persuasion.
c. inferential route to persuasion.
d. myopic inferences.
e. subliminal persuasion.