Humorous ads tend to be more effective in magazines than any ...

[audragclark]

Humorous ads tend to be more effective in magazines than any other medium.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements about business marketing strategy development is(are) true?
 a. A marketing strategy that is appropriate for foundation goods may be entirely inappropriate for entering goods.
 b. A marketing strategy that works for foundation goods will usually work for entering goods because organizational buyers evaluate all industrial goods in the same manner.
 c. A marketing strategy that works for entering goods will usually work for facilitating goods.
 d. A marketing strategy that will work for consumer products will usually work for products sold in the business market.
 e. Both (b) and (c) are true.

[mfedorka]

Answer to Question 1

F

Answer to Question 2

a