Author Question: The analysis technique that involves seeing how a dependent variable might change when one or more ... (Read 41 times)

notis · **on:** Jun 28, 2018

The analysis technique that involves seeing how a dependent variable might change when one or more independent
variables changes, such as to see if a customer can be cross-sold or up-sold at the point of purchase is known as:
a. Purchase analysis
b. Regression analysis
c. Descriptive analysis
d. Time series analysis
e. Simulation analysis

Question 2

Attitudes are more likely to predict behavior when the level of involvement is high, and consumers think extensively about the information that gives rise to their attitudes. In which case would this be most likely be true?
a. selecting a private school for children
b. choosing a brand of pancake mix
c. purchasing tickets to a movie
d. purchasing a book
e. choosing a brand of toilet tissue