Author Question: ____ is when a stimulus has strong emotional relevance to the consumer. a. Cognitive involvement b. ... (Read 84 times)

dbose

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____ is when a stimulus has strong emotional relevance to the consumer.
 a. Cognitive involvement
  b. Cognitive awareness
  c. Emotional awareness
  d. Affective involvement
  e. Relevant involvement

Question 2

In dynamic price negotiation, ________ refers to the reduction in the asking or buying price as one party moves away from an opening position or subsequent positions.
 a. limit
 b. concession
 c. aspiration
 d. retraction
 e. reposition



frankwu0507

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Answer to Question 1

D

Answer to Question 2

b



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