Author Question: The descriptive analysis technique whose goal is to integrate and analyze data from various sources ... (Read 122 times)

bio_gurl · **on:** Jun 28, 2018

The descriptive analysis technique whose goal is to integrate and analyze data from various sources as opposed to
relying on only a single source is known as:
a. Data harmonization
b. Data mining
c. Data fusion
d. Neural networks
e. Visualization

Question 2

It is best to use comparative messages when consumers
a. have a low, rather than high, need for cognition.
b. can encode information into long-term memory.
c. can encode information into short-term memory.
d. are using central route processing.
e. are using peripheral route processing.