After his success in winning more medals at the London Olympics, Michael Phelps is considered a very credible source for swimwear brands such as Speedo. He is credible because of his
a. attractiveness.
b. likeability.
c. expertise.
d. friendliness.
e. gullibility.
Question 2
A firm may possess many strengths; however, those strengths are not really meaningful unless:
a. the firm has the financial resources to take advantage of them.
b. no competing firm possesses the same strengths.
c. the firm's employees understand how to take advantage of them.
d. they are not counteracted by the firm's weaknesses.
e. they are useful in satisfying customers' needs.
A female parent with ducklings in Richmond Park, London, England
Male common pochard, London, UK
The winning sperm
Success Poster
Yinka Shonibare MBE, Nelson's Ship in a Bottle, Fourth Plinth, Trafalgar Square, London.
Success is not always what you see