Author Question: When a firm engages in ethical marketing activities and active social responsibility, what is the ... (Read 65 times)

haleyc112 · **on:** Jun 28, 2018

When a firm engages in ethical marketing activities and active social responsibility, what is the most likely response exhibited by the firm's customers?
a. They will pay more for the firm's products.
b. They will spread positive word-of-mouth for the firm.
c. They tend to become more loyal to the firm.
d. They tend to become more satisfied with the firm's products.
e. They become true advocates for the firm and its products.

Question 2

Knowledge that resides inside employees' heads is often referred to as ___________________ _ knowledge.
Fill in the blank(s) with correct word