Author Question: Marketing ethics can be defined as: a. a broad concept that relates to a firm's obligation to ... (Read 78 times)

ARLKQ · **on:** Jun 28, 2018

Marketing ethics can be defined as:
a. a broad concept that relates to a firm's obligation to maximize its positive impact on society.
b. activities involving extra steps to increase the firm's overall positive impact on society, the local community, and the environment.
c. principles and standards that define acceptable marketing conduct.
d. the economic responsibility of making a profit.
e. that part of a corporate culture that relates to a firm's expectations about appropriate conduct.

Question 2

Knowledge management is an effort to randomly collect organizational knowledge and make it accessible to others.
a. True
b. False
Indicate whether the statement is true or false