Author Question: What is wrong with the following mission statement?: Our mission is to make all people happy by ... (Read 156 times)

geodog55 · **on:** Jun 28, 2018

What is wrong with the following mission statement?: Our mission is to make all people happy by providing them with entertaining products.
a. It is too broad (wide).
b. It focuses on customer happiness (satisfaction), which has no place in a mission statement.
c. It is too focused on entertainment.
d. It says nothing about competition.
e. It does not mention the firm's values.

Question 2

Looking for evidence that the research was done properly is a way to gauge the accuracy of secondary data.
a. True
b. False
Indicate whether the statement is true or false