Source derogations are thoughts that
a. discount or attack the source of the message.
b. argue forcefully against the message.
c. argue forcefully against the media by which the message is delivered.
d. are processed peripherally.
e. are support arguments that are self-contradicting.
Question 2
As illustrated in the text, the strategic planning process begins with:
a. developing business-unit strategy.
b. conducting a SWOT analysis.
c. developing the marketing plan.
d. an analysis of the firm's internal, customer, and external environments.
e. developing the organization's goals and objectives.
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