Author Question: Products that are high in form utility: a. are available when customers want them. b. have ... (Read 55 times)

sarasara · **on:** Jun 28, 2018

Products that are high in form utility:
a. are available when customers want them.
b. have attributes or features that set them apart from the competition.
c. are available where customers want them, which is typically wherever the customer happens to be or where the product needs to be.
d. are best able to transfer ownership or title from marketer to customer.
e. are tangible rather than intangible.

Question 2

Effective MIS or DSS systems are often difficult to implement for which of the following reasons?
a. People tend to resist change.
b. Decision makers don't want to tell others what factors they use.
c. Decision makers don't want to share how they combine factors to make decisions.
d. All of the above.
e. None of the above.