Author Question: Many firms have the position of CIO on their organization charts. The primary role of the person ... (Read 51 times)

chads108 · **on:** Jun 28, 2018

Many firms have the position of CIO on their organization charts. The primary role of the person filling this position
is to:
a. Assist the Vice President of Marketing
b. Concentrate on the technical aspects of programming within the DSS.
c. Gather relevant data for the DSS data base.
d. Serve as the liaison between the marketing department and other departments such as finance, production andaccounting
e. Run the company's information and computer systems like a business

Question 2

Sam identifies himself as a Detroit Tigers fan and as such he has positive attitudes about brands that are endorsed by Detroit players. This is an example of
a. direct experience influencing attitudes.
b. reasoning by analogy influencing attitudes.
c. value-driven attitudes.
d. social-identity based attitude influence.
e. cognitive responses to sports.