Author Question: Data should only be added to a Decision Support System (DSS) database if they: a. Do not violate ... (Read 149 times)

LCritchfi · **on:** Jun 28, 2018

Data should only be added to a Decision Support System (DSS) database if they:
a. Do not violate privacy protection.
b. Are relevant marketing data.
c. Can be put into a truly accessible form.
d. All of the above are reasons to add data to a DSS database.
e. Only B and C are reasons to add data to a DSS database.

Question 2

Under peripheral-route processing, consumers' attitudes are based on
a. secondary sources.
b. high consumer effort and thus are not encoded directly from the message.
c. images that are taken not from direct sight but from our peripheral vision.
d. superficial cues within the message.
e. our senses of smell and taste, not sight.