Central-route processing describes
a. attitude formation and change processes when consumer processing effort is high.
b. the superficial analysis and processing of a message.
c. a more direct processing of a message that encodes information directly from the source rather than indirectly from secondary sources.
d. attitude change when MAO is low.
e. how message processing is not elaborated, but is simply remembered in a direct or central way from the source.
Question 2
It is important to understand that each department is driven by its own ________, implicit and explicit principles that drive organizational performance.
a. internal logic
b. operations logic
c. marketing logic
d. human resources logic
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