A key distinction of a Marketing Information System (MIS) is ...

[LaDunn]

A key distinction of a Marketing Information System (MIS) is that:
 a. The information is accurate.
  b. It can only be used by marketing managers.
  c. Information is collected on a regular basis.
  d. It does not involve focused reports
  e. The information is used in making marketing decisions

Question 2

Research indicates that fear appeals are an effective form of advertising.
 
 Indicate whether the statement is true or false

[akudia]

Answer to Question 1

c

Answer to Question 2

F