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Author Question: A key distinction of a Marketing Information System (MIS) is that: a. The information is accurate. ... (Read 150 times)

LaDunn

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  • Posts: 526
on: Jun 28, 2018
A key distinction of a Marketing Information System (MIS) is that:
 a. The information is accurate.
  b. It can only be used by marketing managers.
  c. Information is collected on a regular basis.
  d. It does not involve focused reports
  e. The information is used in making marketing decisions

Question 2

Research indicates that fear appeals are an effective form of advertising.
 
 Indicate whether the statement is true or false


akudia

  • Sr. Member
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  • Posts: 347
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

F


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