Author Question: As we move from superordinate to subordinate levels, a. more attributes are used to describe the ... (Read 26 times)

evelyn o bentley · **on:** Jun 28, 2018

As we move from superordinate to subordinate levels,
a. more attributes are used to describe the objects.
b. fewer attributes are used to describe the objects.
c. the associations become simpler.
d. the cognitive structure becomes simpler.
e. the associations become weaker.

Question 2

What type of measurement tracks and monitors sales records, profits, and customer complaints?
a. Direct measures
b. Indirect measures
c. Customer satisfaction surveys
d. Focus groups