The various parts played by contact personnel who perform dual functions of interacting with the firm's external environment and internal organization are referred to as:
a. subordinate service roles.
b. professional service roles.
c. boundary spanning roles.
d. challenge service roles.
Question 2
A weakness of focus groups has to do with how the results are:
a. Interpreted.
b. Gathered.
c. Used.
d. All of the above
e. Both B and C are true.