Author Question: Exploratory studies typically : a. Consume most of the research budget. b. Are large scale and ... (Read 65 times)

erika · **on:** Jun 28, 2018

Exploratory studies typically :
a. Consume most of the research budget.
b. Are large scale and highly structured.
c. Are small scale and flexible
d. Both A and C
e. None of the above are correct.

Question 2

A brand image is a(n)
a. neural impression of the sound or visual part of a brand and logo.
b. subschema of brand equity relevant to products and services.
c. cognition of brand icons and spokespersons.
d. overview of all of the advertising campaigns and marketing efforts in the consumer's mind for that brand relevant to its competitors
e. specific type of schema that captures what a brand stands for and how favorably it is viewed.