This topic contains a solution. Click here to go to the answer

Author Question: The array of communication tools available to marketers is referred to as: a. communications mix. b. ... (Read 48 times)

Charlie

  • Hero Member
  • *****
  • Posts: 640
The array of communication tools available to marketers is referred to as:
 a. communications mix.
 b. positioning strategy.
 c. communications budget.
 d. positioning mix.

Question 2

When using an outside research firm, experts suggest that managers seek proposals from at least ten companies.
 a. True
  b. False
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

amynguyen1221

  • Sr. Member
  • ****
  • Posts: 355
Answer to Question 1

a

Answer to Question 2

False




Charlie

  • Member
  • Posts: 640
Reply 2 on: Jun 28, 2018
Wow, this really help


ryansturges

  • Member
  • Posts: 338
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

For a complete list of videos, visit our video library