Author Question: Service firms such as hospitals, resorts, and child-care centers often use ________ extensively as ... (Read 38 times)

ARLKQ · **on:** Jun 28, 2018

Service firms such as hospitals, resorts, and child-care centers often use ________ extensively as they design facilities and other tangibles associated with the service.
a. physical evidence
b. other customers
c. organizations and systems
d. contact personnel

Question 2

A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders
the research team to survey a small group of customers that have been briefed on the product concept already and
who reacted favorably to it. This type of research effort is known as:
a. Sugging
b. Advocacy research
c. Product research
d. Consumer research
e. Focus group research