Service firms such as hospitals, resorts, and child-care centers ...

[ARLKQ]

Service firms such as hospitals, resorts, and child-care centers often use ________ extensively as they design facilities and other tangibles associated with the service.
 a. physical evidence
 b. other customers
 c. organizations and systems
 d. contact personnel

Question 2

A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders
  the research team to survey a small group of customers that have been briefed on the product concept already and
  who reacted favorably to it. This type of research effort is known as:
 a. Sugging
  b. Advocacy research
  c. Product research
  d. Consumer research
  e. Focus group research

[upturnedfurball]

Answer to Question 1

a

Answer to Question 2

b

[ARLKQ]

Excellent

[nothere]

Gracias!